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Introduction
Kia Motors has unveiled the Proceed Concept, a striking new design that hints at the future of the next-generation Cee’d. Designed at Kia’s European design center in Frankfurt, the Proceed Concept introduces an extended hot hatch styling that presents a new body type for Kia. Characterized by its rakish roofline, muscular proportions, and compact footprint, the Proceed Concept also features a unique “Luminline” exterior design element—an illuminated outline of its glasshouse. This concept car not only showcases a bold new vision for Kia but also provides a glimpse into what the next-generation Cee’d might look like.
Design and Styling
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented on the inspiration behind the Proceed Concept: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the Cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalized for a new generation of performance-oriented drivers.”
Exterior Design
The Proceed Concept is described as “low, lean, and lithe,” with a rakish roofline, muscular proportions, and a compact footprint that hints at its agility. The car‘s silhouette is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while a striking “Sharkblade” in the bodywork, complete with a GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept’s slim waistline and lend an air of muscularity to the rear of the car. The concept runs on six-spoke aluminum alloy wheels that are 20 inches in diameter.
Unique “Luminline” Feature
While daytime running lights have become a key element in a car‘s identity, the Proceed Concept uses light in a unique way. The “Luminline” is an illuminated outline of the car‘s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape. The concept’s dramatic roofline flows into a tailgate characterized by its stacked air vents and a rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Familiar Kia Design Motifs
Despite its new stance and proportions, the Proceed Concept features many of Kia’s now familiar design motifs. The iconic “tiger-nose” grille, the sculpted “island” bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheet metal and taut creases all make an appearance. Each element singles out the Proceed Concept as a truly modern Kia. The concept is finished in bespoke “Lava Red” paintwork, which has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.
Conclusion
The Kia Proceed Concept is a bold and innovative design that not only hints at the future of the next-generation Cee’d but also presents a new body type for Kia. With its extended hot hatch styling, rakish roofline, and unique “Luminline” feature, the Proceed Concept is a testament to Kia’s commitment to pushing the boundaries of automotive design. As a potential member of the next-generation Cee’d family, the Proceed Concept offers a glimpse into what drivers can expect from Kia in the coming years.
Key Takeaways
- The Kia Proceed Concept is designed at Kia’s European design center in Frankfurt and hints at the design of the next-generation Cee’d.
- The concept features an extended hot hatch styling with a rakish roofline, muscular proportions, and a compact footprint.
- A unique “Luminline” exterior design feature illuminates the outline of the car‘s glasshouse.
- The Proceed Concept retains many of Kia’s familiar design motifs, such as the “tiger-nose” grille and the sculpted “island” bonnet.
- The concept is finished in a bespoke “Lava Red” paintwork created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer.
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