The first model of the new all-electric family will be in the compact class, ID. stands for intelligent design, identity, and visionary technologies. Volkswagen has officially confirmed the name of the first model of the ID. family – ID.3¹). The number 3 is significant as it indicates the ID. as belonging to the compact segment, which is the class distinction in both internal and industry-wide classification systems. On the other, the ID.3 follows the Beetle and the Golf to introduce the third major chapter of strategic importance for the history of the brand.
“With the ID.3, we are starting from the center, the Volkswagen brand’s core, in which the majority of the models and sales volume can be found. The number 3 also signals expandability into the segments above and below it. We have a lot in the pipeline,” says Jürgen Stackmann, Member of the Board of Management Volkswagen Brand for Sales, Marketing & After Sales.
With Volkswagen’s e-mobility campaign, the brand is aiming to become the number one globally by 2025, with more than 20 purely electrically powered models and more than a million vehicles sold every year, all networked and emission-free.
Every model of this model family will be named ID., which would become a new, independent series of products. While the Beetle once mobilized the masses, and the Golf as the class leader featured great innovations, the ID. will make e-mobility accessible to a broad spectrum of customers.
The name ID. stands for intelligent design, identity and visionary technologies. Following the ID.3, more models will roll out, such as those previewed by the concept cars ID. CROZZ, ID. VIZZION and ID. ROOMZZ, and which will in the future also be named with model numbers.